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How to Beef Up Your Social Media Marketing Program
In a popular advertising campaign for Wendy’s in 1984, an 81-year-old woman named Clara Peller demanded to know “Where’s the beef?” at a fictitious fast-food restaurant. That question went viral and...
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9 Ways to Use Your LinkedIn Company Page Banner
Your LinkedIn company page banner is one of the first things visitors see when they enter your page, creating a great opportunity to capture their attention with stunning visuals and powerful messages....
View ArticleWhat Social Media Marketers Can Learn from Lokai
With the half-life of a tweet less than a half hour and complex, ever-changing algorithms on most major channels undermining reach and engagement, marketers have to work harder than ever to use social...
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“End-to-End Digital Marketing Workshop”– Recap
Harry J. Gold, CEO and Founder of Overdrive Interactive, treated the office this past week with his well-known workshop “End-To-End Digital Marketing.” This is the same workshop he does for fortune 500...
View Article7 Hashtags B2B Companies Should Use
It’s no secret that we at Overdrive are fans of a personal touch when it comes to B2B social media marketing and branding. So while hashtags may immediately evoke the image of a millenial curating...
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The Importance of Social Media Advertising
Don’t look now, but there is no more gravy train when it comes to social media success. There is just too much competition among businesses and brands for eyeballs and wallets for any of these channels...
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10 Tips for Making a Boring Business Stand Out on Social Media
Okay, so you may think your business is boring…well don’t fret! You CAN use Social Media, and you CAN stand out among your competitors! Think about your employees. You are working with vibrant people,...
View ArticleCats and Dogs: Brands’ Best Friends on Social Media
Early last month, two men who were vying for the second highest office in the land, Mike Pence and Tim Kaine, were debating each other before an audience of millions and, frankly, I couldn’t wipe the...
View ArticleMistakes Made by Businesses and Brands with Social Media
Social media reach and engagement rates have declined so drastically in the last year or two that paying to play is almost not an option anymore. But what about businesses and brands that can’t afford...
View ArticleVideo Marketing on Social Media
Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the...
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The Miracle Of Findability
Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as...
View ArticleStorytelling on Social Media
As a career-long marketer, I’m so happy I embraced social media in its infancy, around the same time I began writing my own blog in 2004. While I saw these newfangled online channels as different ways...
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How 10 Boston Restaurants Use Social Media
It’s one thing to be able to serve great food. It’s another to be able to show off those dishes in words and pictures so well that your followers like your tweets almost as much as your eats. That’s...
View ArticleB2B Marketing on Social Media
It wouldn’t be an exaggeration to say that businesses that use social media to market to other businesses are usually quite buttoned up, restrained and cautious. Those businesses that are marketing to...
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Barnacle SEO: Rank for Competitive & Brand Keywords
Page one is the “Online Billboard” for a brand since a large percentage of search traffic is from branded searches. Although you don’t have total control on which domains are on page one, you can...
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Simple Twitter Tips for B2B CMOs
Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but...
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14 Ways to Measure Brand Awareness
We all know that brand marketing is a big influencer on why a person buys your product over a competitor’s. Although it is not an OFFICIAL ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a...
View ArticleCats and Dogs: Brands’ Best Friends on Social Media
Early last month, two men who were vying for the second highest office in the land, Mike Pence and Tim Kaine, were debating each other before an audience of millions and, frankly, I couldn’t wipe the...
View ArticleMistakes Made by Businesses and Brands with Social Media
Social media reach and engagement rates have declined so drastically in the last year or two that paying to play is almost not an option anymore. But what about businesses and brands that can’t afford...
View ArticleVideo Marketing on Social Media
Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the...
View Article