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Overdrive Interactive Wins Big at 2014 IAC Awards
We’re pleased to announce that Overdrive Interactive has won eight Best of Industry Awards at the 2014 IAC Awards. The following are the clients and associated campaigns that have been recognized: The...
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Overdrive Interactive’s New Twitter Design Guide for the April 2014 Redesign
On April 8, 2014, Twitter began to unroll a new design that became available to the general public on April 23, 2014. Overdrive has paid close attention to these changes, and is now releasing an...
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10 Types of Visuals to Boost Your Social Media Engagement
As a writer by trade, it’s not easy for me to utter these words, but I’m not going to lie: On social media, a picture is worth a thousand words. It’s true. Content may be king, but visuals rule. All...
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5 Tips for AdWords Gmail Sponsored Promotion (GSP) Campaigns
AdWords Gmail Sponsored Promotion (GSP) campaigns have been in beta for several months, and allows advertisers to serve ads to users within Gmail messages. Initially, small teaser ads with copy and a...
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How Brands Tweeted About the 2014 Boston Marathon
Surely you’ve heard of it. And if you’re a runner like me, unless you’ve already run it, it’s probably on your bucket list, a race that’s always been on your radar. It’s the legendary Boston Marathon,...
View Article10 Reasons Why You Should Use Vine to Build Your Brand
If your bandwidth is limited, the best social networks on which to set up shop and share are probably going to be sites such as Facebook, Twitter, LinkedIn and Pinterest, four of the most popular...
View ArticleGet the Buzz on Twitter about Super Bowl XLIX
I have two very good reasons to be following Super Bowl XLIX on Twitter so closely. With our local team, the New England Patriots, gearing up for their ninth Super Bowl appearance (having won in 2001,...
View Article20 Types of Selfies to Ask Your Audience to Share
It was the word of the year in 2013, and last year it reached the tipping point. Yup. The selfie is more than just a thing now, it’s kind of a big deal. No, really, the selfie is more than just a fad,...
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3 Emerging Social Media Trends to Watch
In the current marketing landscape, relevant and well-advertised brands all have the social media basics down pat. They have social strategies in place, and are active on all the big social platforms...
View ArticleHow 10 Beer Brands Rock the Social Media Scene
As the number of breweries in the United States continues to grow rapidly, so does the number of beer brands that are establishing a presence on social media, especially craft beer brands. Beer. It’s...
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#ForceFriday – the Social Media Campaign Heard Around the World
Most of us have very specific emotional connections to Star Wars as an iconic part of our youth. In the 38 years since that first film appeared, conceived in an imagination that felt at the time to be...
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Why Periscope is the Next Big Thing in Social Media
As social media becomes less of an afterthought among brands and more of an essential ingredient in the marketing mix, it is increasingly difficult to stand out on these online channels. There is only...
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10 Ways the Presidential Candidates are Winning on Twitter
There are less than two months to go until the Iowa caucuses and less than a year until we elect a new president of the United States on November 8, 2016. And while each of the candidates for the...
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How to #Hashtag Your Instagrams Like a Pro
Instagram is here to stay, ending 2015 with 400 million active users, paid advertising, a variety of video updates, new filters to choose from, and even some kids named after those filters. It offers...
View ArticleHow Personal Branding on Social Media Helps a Corporate Brand
No one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practically everyone goes to check you out if they’re...
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A Guide to GIFs and How They’re Used in B2B Marketing
GIF stands for Graphics Interface Format, or, as some would call it, “Great Internet Fun!” GIFs can be a set of several images appearing in a specified order, or truncated videos. They generally loop...
View Article3 Things Marketers Should Consider Before Creating Facebook Videos
“Facebook video is four times more shareable than YouTube content and is given five times more reach than standard photo posts”- (SocialTimes). If you are looking for ways to stand out and get more...
View Article4 Lessons Learned About Social Media From A Great Quarterback
The nightmare continues for New England Patriots fans everywhere… Tom Brady, star quarterback of the Patriots, faces a second chance to suffer a four-game suspension in the 2016 regular football...
View ArticleWhy Brands are Investing in Influencer Marketing
Earlier this month, Twitter and Annalect released a study highlighting the benefits of influencer marketing on Twitter. Here are some of the interesting statistics they reported: 56% of users rely on...
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3 Ways SEO is Like an Iceberg
An iceberg can be very deceiving. It’s hard to imagine more than the impressive mass of ice floating along in the ocean, but there’s a fact behind the old adage “that’s just the tip of the iceberg”:...
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